APES Dominate, though Franchise Fatigue Still a Factor

Monday , 17, July 2017 Leave a comment

WAR FOR THE PLANET OF THE APES, the latest saga in Fox’s rebooted Apes franchise, finished first this weekend with $56 million. That certainly does not sound like a bad start, however, it is down about $16 million from the previous installment. Internationally, the film added another $46 million and still has several major markets to go. The picture benefited from highly positive reviews, so Fox is hopefully that it will continue to play through the next few weeks as the competition is not quite as fierce going forward.

SPIDER-MAN: HOMECOMING finished second and has a domestic cume of $208 million to date. On the downside, the second weekend gross was down 61%. That’s not as bad as say, TRANSFORMERS: THE LAST KNIGHT, but it also suggests that word-of-mouth is not as positive as Sony would like. Speaking of holds, WONDER WOMAN continues to play and play and play. It added another $6.9 million for 6th place and a drop of only 30%. It has now passed the domestic box office of both BATMAN V SUPERMAN: DAWN OF JUSTICE and SUICIDE SQUAD. BABY DRIVER also lost a mere 33% in weekend #3, adding another $8.8 million.

Third place went to DESPICABLE ME 3 with $19 million. It should break the $200 million barrier later this week. Lionsgate’s small budget comedy THE BIG SICK is doing well as an alternative to all of the giant summer pictures, with $16 million to date in its first weekend of wide release.

The slasher film WISH UPON was a non-starter for Broad Green with $5.6 million. With 8th and 9th place finishes respectively, CARS 3 and TRANSFORMERS: THE LAST KNIGHT will soon be in the junkyard. Finishing at the very bottom of the Top 10 is THE HOUSE, which has rolled snake eyes for Warner/New Line and will have to perform much better on VOD and disc to get back into the black.

Data courtesy of Box Office Mojo.

WAR FOR THE PLANET OF THE APES. Courtesy Fox.

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