Boo! Horror Comes Through Again

Monday , 23, October 2017 Leave a comment

Horror once again took the box office this weekend, but with a twist. This scares this time came with a decidedly comedic feel as Tyler Perry’s farce BOO 2: A MADEA HALLOWEEN earned the number one spot with a solid $21.2 million. Distributor Lionsgate ruled the Halloween season for many years via the SAW series, which is also returning this coming weekend with a new installment after a seven-year hiatus.

Other newcomers had a rough time. The expensive, long-delayed GEOSTORM showed that Warner Brothers’ apprehension was justified, grossing a drizzly $13.3 million. Overseas (where star Gerard Butler is a much bigger draw) was a lot more receptive, contributing an additional $49 million, but there is still a long way to go for this one to make it into the black.

Sony’s firefighting thriller ONLY THE BRAVE got an even damper reception, getting only $6 million for fifth place, a notch below the struggling BLADE RUNNER 2049, which once again fell over 50%.

However, the worst news was reserved for Universal’s THE SNOWMAN, which landed in 8th spot. The troubled production already opened overseas to very negative reviews and got an equally hostile reception here. It unspooled to virtually empty seats, with only $3.4 million worth of tickets sold. The bad reception was a essentially a foregone conclusion after an interview last week with director Tomas Alfredson in which he admitted that the rushed schedule meant that he wasn’t able to shoot 10-15% of the script. The results have been widely derided as incoherent and nonsensical.

Pure Flix’s faith-based film SAME KIND OF DIFFERENT AS ME had a strong Friday and then dropped off a cliff the next day, suggesting church group pre-sales aimed at opening day. Audiences outside of that demographic are showing very little interest and the movie ended up with the #12 spot and $2.6 million.

Data courtesy of Box Office Mojo.

Tyler Perry (left) in BOO 2: A MADEA HALLOWEEN. Courtesy Lionsgate.

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