Box Office Beast

Monday , 20, March 2017 Leave a comment

Any worries Disney executives might have had about their live action BEAUTY AND THE BEAST finding an audience quickly ended when the Thursday preview screenings started. Grossing a record breaking $170 million in its opening weekend, the picture also scored overseas and is on track to being the highest grossing film of this quarter. The movie faced some pre-release controversy regarding the inclusion of a gay character, but apart from facing a restrictive classification in Russia and an apparent ban in Malaysia, there is clearly nothing for the studio to worry about.

Last week’s champ, KONG: SKULL ISLAND, showed somewhat less sure footing, dropping about 53%, though that is not so usual for the genre. LOGAN continued to resonate with both Marvel fans and general audiences, tallying $17.5 million for a third place showing and a domestic cume of $184 million.

GET OUT continued to display strong legs in its fourth weekend, dropping only 36% and bringing in $136 million to date. The $4.5 million production is well on its way to being one of the most profitable major studio releases in years.

Christian drama THE SHACK continued to outperform for this genre, adding an additional $6.1 million in ticket sales. That makes a domestic total of over $42 million and the movie likely still has enough pull to remain in the Top 10 for another couple of weeks.

While horror is off to a strong start this year, it is clear that the movies must offer something that seems different or unusual to lure in customers. The weekend’s other wide release, THE BELKO EXPERIMENT, flopped with a gross of just $4 million. This was also from Blumhouse, producers of SPLIT and GET OUT. However, those pictures benefitted from being released by Universal, while this one went out through the company’s BH Tilt arm. Regardless, the $5 million dollar budget makes it unlikely that anyone will lose money once VOD and DVD/Blu-ray revenues are counted.

Data courtesy Box Office Mojo.

Emma Watson and partner in BEAUTY AND THE BEAST. Courtesy Walt Disney.

 

 

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