August has traditionally been the slowest month of the summer movie season, though that has changed in recent years. Big hits like the original GUARDIANS OF THE GALAXY and SUICIDE SQUAD aimed to make the latter half of summer just as competitive as June and July. That was clearly what Sony was hoping for with their long-in-coming adaptation of Stephen King’s THE DARK TOWER. Unfortunately, reports of bad test screenings and re-shoots, coupled with mostly negative reviews, turned this would-be multi-platform franchise into an under performer. It was such a limp weekend that the film still managed to earn the #1 spot with a measly $19.2 million. This frame is the weakest of the summer to date and the slate of pictures to come suggests that August will continue to be a down month for the industry.
DUNKIRK dropped into second place after two #1 showings, managing another $17.1 million and a decline of only 36%. In the wake of catastrophic reviews, THE EMOJI MOVIE still declined only 51% for second place. GIRLS TRIP continued to do strong business, landing in third with $11.4 million. KIDNAP, the premiere release from Aviron, did $10 million for fourth, while Annapurna’s distribution debut, DETROIT, failed to display the promise it showed in limited release, landing in eight place with $7.7 million. ATOMIC BLONDE also didn’t show much traction, declining 55% for $8.2 million and a #7 showing. BABY DRIVER continued inching its way toward the $100 million mark, while WONDER WOMAN should finally pass $400 million later this week.
The horror sequel ANNABELLE: CREATION will almost certainly dominate next weekend, unless families turn out en masse for THE NUT JOB 2: NUTTY BY NATURE. August’s most promising title, the action/comedy THE HITMAN’S BODYGUARD with Ryan Reynolds and Samuel L. Jackson, hits screens the following weekend.
Data courtesy of Box Office Mojo.