More Franchise Woes as TRANSFORMERS under performs

Monday , 26, June 2017 Leave a comment

I have discussed how several previously reliable franchises have had underwhelming entries this year and the trend continued with TRANSFORMERS: THE LAST KNIGHT. With $45.3 million for the weekend ($69.1 million if you include the total from the opening date last Wednesday), this is by far the weakest opening for the series. As is often the trend, China came to the rescue with $123.4 million, the rest of the world was similarly anemic. A global opening of $196.2 million hardly sounds like a disaster, but with a $217 million production cost and millions more in marketing, this will not be the blockbuster the ailing Paramount needs. THE LAST KNIGHT will likely turn a profit, but the question as to whether the company should invest in a sixth movie will likely depend on just how well it fares in ancillary markets. One thing that seems certainly is that production cost will have to come down, something that seems possible as director Michael Bay has indicated this will be his last one. Judging from the scathingly negative reviews, it is probably time for a creative switch anyway.

As has been the case for the past few weekends, the real story is WONDER WOMAN. Latest estimates have it in a dead heat with CARS 3 for the #2 spot. That represents a drop of only 39% and a domestic take of $318 million thus far. The picture has a genuine shot at becoming the most popular DC entry to date.

CARS 3 dropped 53%, a rather steep decline for Pixar, while 47 METERS DOWN fell only 33%, a strong hold for a horror movie. However, it should be noted that the film added 201 screens as a result of its belated opening in Canada, so that no doubt helped. After a surprisingly strong start, ALL EYEZ ON ME plummeted a disastrous 78% turning what looked like a breakout hit into possibly just a break even venture given that the film’s foreign prospects are limited.

Edgar Wright’s praised underdog BABY DRIVER zooms into theatres on Wednesday, followed by the latest entry in the Illumination juggernaut, DESPICABLE ME 3.

Data courtesy of Box Office Mojo.

TRANSFORMERS: THE LAST KNIGHT. Courtesy Paramount.

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