There is No Joy in Camelot

Monday , 15, May 2017 Leave a comment

Warner Brothers’ $175 million KING ARTHUR: LEGEND OF THE SWORD has been something of a question mark in the run-up to its release. There were fears that the picture could not provide the sort of revenue to kick off the multi-film franchise the studio had planned. Estimates for the opening weekend continued to drop, with most analysts predicting $25 million, which is very low for a picture of this size.

Unfortunately for the studio, KING ARTHUR could not even muster that low number and pulled a disastrous $14.7 million. More than one film of this type has been bailed out by over-performing in territories like China, and the film did do $29 million in the rest of the world. However, it will have to have a major surge to even reach profitability, and that seems increasingly unlikely given the major summer competition on the horizon. KING ARTHUR makes two costly misses in a row for director Guy Ritchie, whose attempt to turn THE MAN FROM U.N.C.L.E. into a film series failed a few seasons back.

GUARDIANS OF THE GALAXY, VOL. 2 repeated in the number #1 spot with $63 million. That is down about 57%, but still healthy for a movie on this many screens. The Amy Schumer/Goldie Hawn comedy SNATCHED managed second place with an underwhelming $17.5 million. While the total is not bad given the picture’s relatively small budget, it is still less the studio hoped for given its Mother’s Day weekend opening date.

On the indie side, BH Tilt’s LOWRIDERS did solid business ($2.4 million) on only 295 screens, a continued example of the company’s targeted booking strategy paying off. However, the Amazon Studios feature THE WALL fell down, with only $892,000 on almost twice as many screens.

ALIEN: COVENANT got off to a pretty good start overseas this weekend and will land in domestic theatres in a few days.

Data courtesy of Box Office Mojo.

Amy Schumer and Goldie Hawn in SNATCHED.

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