The Box Office Blues Continue

Tuesday , 5, September 2017 Leave a comment

This was the lowest grossing Labor Day weekend in 17 years, offering no new contenders of note. However, the films that were out there essentially remained steady.THE HITMAN’S BODYGUARD came #1 for the third week in a row, increasing 2.6% for $10.5 million. ANNABELLE: CREATION nabbed second, dropping only 2.4% for a total of $7.5 million in week 4. WIND RIVER benefited from an additional 507 screens, grossing $6.2 million for third, an increase of 36%. LEAP! (aka BALLERINA) landed in 4th with $4.9 million, an increase of 2.5%. LOGAN LUCKY rounded out the top 5 with an increase of 5.1% and an additional $4.5 million.

Sony’s 40th anniversary re-issue of CLOSE ENCOUNTERS OF THE THIRD KIND did much better than the 3D encore of TERMINATOR 2: JUDGMENT DAY, which suffered the frame’s largest drop by far, declining 70% from an already disappointing start. While CE3K’s $1.8 million total was only good for 13th place, it was still eleven spots higher than the Weinstein Company’s TULIP FEVER, the weekend’s only other wide release, which crashed and burned with $1.2 million. Disney took advantage of the lack of new titles to get CARS 3 back into an additional 2200 screens. The result was another $1.7 million and a 14th place showing. Lionsgate also expanded its indie hit THE BIG SICK into a further 560 screens, which added $1.4 million and a 20th place finish.

There has been much speculation on just what went wrong with August. The studio’s only attempt at a big tentpole title, THE DARK TOWER, bombed, and they were otherwise largely content to just leave the field to the smaller studios. One wonders how big titles that underperformed, such as WAR FOR THE PLANET OF THE APES and VALERIAN AND THE CITY OF A THOUSAND PLANETS, might have fared if their respective companies had held off their openings for a few weeks.

The doldrums will no doubt end next weekend with the debut of Stephen King’s IT, which has generated plenty of buzz.

Data courtesy of Box Office Mojo.

Elizabeth Olsen and Jeremy Renner in WIND RIVER. Courtesy the Weinstein Company.


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