The latest franchise sequel, DESPICABLE ME 3 opened to a more than respectable $72.4 million. What’s worrisome, however, is that this is a good $10 million less than the previous entry. While the drop is not as huge as that experienced by the recent TRANSFORMERS and PIRATES OF THE CARIBBEAN, it is still worth noting as it continues the downward trend for several established properties this year. The film has already been in release in some overseas territories for two weeks and is poised to cross $100 million mark there.
While Edgar Wright’s movies have enjoyed critical enthusiasm and developed solid cult followings, none have done especially well at the domestic box office. That changed over the weekend with his latest, the $34 million action/comedy/quasi-musical BABY DRIVER, which opened with a better than expected $21 million and is on target for $30 million over the five day holiday frame.
TRANSFORMERS: THE LAST KNIGHT dropped 62% for third place, while WONDER WOMAN continues to hold strong with a fifth frame decline of only 37%. Also holding better than expected is the shark thriller 47 METERS DOWN, which dipped only 36% in week three and will likely do $40-50 million before closing, a solid win for Entertainment Studios.
CARS 3 opened lower than usual for Pixar and continues to drop quickly, finishing behind WONDER WOMAN with less than $10 million.
There were also no celebrations at Warner Brothers over THE HOUSE. The film already had produced diminished expectations in light of the studio’s refusal to screen it for critics, quite unusual for a 4th of July title. With a take of only $8.7 million, there is no sugar coating the fact that this is a failure, particularly considering its stars, Will Ferrell and Amy Poehler.
Marvel/Sony’s SPIDERMAN: THE HOMECOMING is the big opening this week, followed by Fox’s WAR FOR THE PLANET OF THE APES. Advance word on both is very positive, so they may well escape this summer’s franchise curse.