This article is all about HubSpot vs Mailchimp and if you are interested in this then stay tuned with us till the end.
Technology has developed to the point that firms can afford to automate various components of their entire Marketing Strategy.
Marketing Automation solutions like HubSpot and Mailchimp are top-rated, partly because they deliver analytical data to Marketers regarding the efficacy of their campaigns.
Marketers often have to periodically mark off several various things from their list to advertise their products and services.
But, with technologies like HubSpot and Mailchimp, many of them may be automated.
If you are not employing a software solution to automate various processes and improve your Marketing Strategy, you are operating at a significant disadvantage from your competition.
Many startups and organizations worldwide utilize Automation systems like Mailchimp or HubSpot.
Both HubSpot and Mailchimp provide very comparable services, but there’s a critical distinction between the two. Which one should you use in 2021 for advertising your business?
In this essay, you will study the major features of both Mailchimp and HubSpot and obtain a detailed knowledge of HubSpot versus Mailchimp.
HubSpot vs Mailchimp: How are They Different from Each other?
When confronted with a choice, you may be unsure how to distinguish the two. Which one is genuinely better at email marketing if they both do it? This section will compare Mailchimp vs HubSpot in the following areas.
1. Integrating Social Media:
Extend your strategy beyond email marketing to include social media. Influential companies mix the two.
Both Mailchimp and HubSpot provide integration capabilities for email and social media campaigns.
However, as has been the case, HubSpot delivers far more value than its rates represent.
Proponents of HubSpot assert that it is sufficiently strong as a social media management and customer relationship management tool to eliminate the need to subscribe to another.
If you choose Mailchimp because of its lower pricing, you may find that you need other platforms and services.
2. Website Landing Pages:
Almost all marketing emails link back to a landing page. If your landing page is ineffective, your marketing emails will also be useless.
Make the most of your marketing efforts by designing a landing page that is consistent with your identity and website.
Depending on the email marketing platform you use, you may get a two-in-one solution. Mailchimp does not have a landing page builder in its service.
You may, however, incorporate other technologies that enable you to create a landing page.
HubSpot provides an easy-to-use landing page builder; all you have to do is choose from their configurable templates.
While this functionality is not included in HubSpot’s free plan, many organizations find the premium to be worthwhile.
It’s one thing to send emails to promote your business. It’s another thing entirely to keep track of your marketing activities.
How do Mailchimp and HubSpot stack up in terms of analytics? The good news is that when you subscribe to either platform’s premium plans, you’ll have access to analytics.
The bad news is that HubSpot is just better at it (in terms of quality and quantity). What you need to know is as follows. MailChimp reports on Campaigns, Comparisons, Automation, and Landing Pages.
However, with these reports, customers get data, which means that (unless you’re already very knowledgeable in this field), you’ll likely spend a lot of time attempting to decipher what the data means.
Mailchimp does not provide suggestions or analytics. Simply data. In comparison to Mailchimp, HubSpot is much better in terms of analytics.
Here are a few instances of how HubSpot improves its analytics delivery.
4. Automation Instruments:
According to HubSpot, “marketing automation is the process of automating marketing tasks via the use of the software.” Email marketing, social media posting, and even commercial campaigns are examples of this.
This will assist you in increasing your marketing efficiency and personalization to target your consumers. When it comes to marketing automation, both systems provide similar technologies, but their services and pricing differ.
Mailchimp’s automation capabilities are limited (primarily autoresponders). This is included in their no-strings-attached plan.
However, if you want to use other automation tools, you must upgrade your subscription, which is not free. HubSpot’s platform includes a slew of other automation features.
Regrettably, the most helpful features are included in their Pro and Enterprise subscriptions (see below). To use capabilities such as event-based automation, you must upgrade to the Enterprise subscription.
In the long run, HubSpot includes a CRM (along with an easy-to-use workflow template) implies that it offers a broader range of automation tools.
This is by far the best email marketing tool if you’re searching for automation. Keep in mind that those additional features will cost you more money.
5. Design and Templates:
Visually attractive marketing efforts might help you differentiate yourself from competitors.
The first step in creating a visually stunning campaign is to choose the right email marketing platform.
Which platform, Mailchimp vs HubSpot, gives the most design options? Fortunately, you really can’t go wrong with any of them.
Both programs are equipped with drag-and-drop editors. It’s simple to reposition design components or alter their colors with a single click.
The templates make tweaking simple, and you don’t need to be an expert designer to create a polished email.
While Mailchimp has a more extensive selection of templates, HubSpot’s are more customizable.
Mailchimp will expedite the design process, while HubSpot’s versatility will be more distinctive branding.
HubSpot vs Mailchimp: Pricing Comparison
When comparing Mailchimp vs HubSpot, it’s critical to consider cost, ease of use, and customer service. These are Mailchimp’s strengths.
Mailchimp is an intuitive software that enables even those with minimal experience in email marketing to get started.
You’ll be able to produce aesthetically beautiful emails for your readers to read. Mailchimp’s templates make it simple to create emails that look beautiful on all devices.
Additionally, you’ll have reasonable control over your list, and it’s reasonably priced. Mailchimp has several difficulties integrating with pre-existing websites.
It offers a basic system initially, but in some instances, paying for an improved service may make sense. However, once you begin paying for a subscription plan, the cost gradually escalates.
It’s far more realistic when contemplating the possibility of publishing a minor newsletter. HubSpot has not always been available for free.
However, in the past few years (undoubtedly in response to competition from services like Mailchimp), they’ve begun giving a free tier to help firms get started.
While it may soon become pricey, HubSpot offers a “one-stop-shop” concept. You’ll pay extra, but you won’t be required to purchase any other platforms or add-ons.
You will never need to leave this website if you want to go beyond email. Ensure that you’re prepared to take advantage of all they have to offer.
HubSpot vs Mailchimp: Quick Statistics
- In 120 nations
- HubSpot has a user base of 86,000.
- HubSpot integrates with 200 third-party applications.
- HubSpot users generated 2.5 times as many leads each month within a year.
- Within a year, HubSpot customers received 2.1 times the number of monthly visits.
- 70% of HubSpot users observed an improvement in the lead-to-customer conversion rate.
- Mailchimp has a user base of 12 million members across 200 countries.
- You may use your domain name for an additional $100/year.
- Your account has access to over 800 integrations.
- Deliverability is about 84 percent. However, their emails often land up in Gmail’s ‘Promotions’ tab, where they are not viewed as frequently.
- Mailchimp promises to send around 1 billion emails every day.
FAQs on HubSpot vs Mailchimp
Does Hubspot replace MailChimp?
MailChimp is better than HubSpot. It may work, but MailChimp would be the preferred option.
Does HubSpot use MailChimp?
You may integrate your HubSpot account with MailChimp to automatically add contacts who complete pop-up forms and non-HubSpot forms to your Mailchimp lists. Additionally, you will be able to observe Mailchimp email actions in contact records provided the Mailchimp campaign satisfies specific criteria.
Why is MailChimp not good?
Mailchimp lags in terms of segmentation and tagging. Mailchimp is still heavily reliant on lists. Tags are supported, but only inside lists, and lists are compartmentalized. This implies that, without a significant workaround, your efforts will not be as targeted as you want.
Which email marketing software is the best?
Mailchimp is the finest email marketing software since it has the capabilities that most companies want without being unduly tricky or confusing. Businesses may plan campaigns, do A/B testing on material, and get results on open rates, clickthrough rates, and unsubscribe rates, among other metrics.
Conclusion: HubSpot vs Mailchimp 2022
You’ve learned the essential features of Mailchimp and HubSpot and gained a thorough grasp of the HubSpot vs Mailchimp comparison.
If your business is still in its infancy, Mailchimp may be a better fit.
Mailchimp is a marketing automation platform for small businesses, including digital agencies and e-commerce shop owners.
Additionally, it is pretty reasonably priced. We would say, MailChimp is a better option.