You May See Tumbleweeds Blowing Through Your Local Multiplex

Monday , 28, August 2017 Leave a comment

We were on vacation last week, but frankly, there was not much to miss at the movies then or this past weekend. Summit’s action/comedy THE HITMAN’S BODYGUARD came in first again, grossing a limp $10 million, followed by Warner’s horror sequel ANNABELLE: CREATION in second with $7.4 million. Known as BALLERINA when it opened here in Canada six months ago, the animated feature LEAP! finished third with a disappointing $5 million, followed by WIND RIVER, which expanded its theatre count and earned a modest $4.4 million. Steven Soderbergh’s underperforming caper comedy LOGAN LUCKY earned that same amount for fifth place.

BH Tilt’s new feature BIRTH OF THE DRAGON was a complete non-starter with only $2.5 million. Given the film’s martial arts fight premise, it was a strange plan to release it last weekend given Saturday’s Mayweather and McGregor fight. Sure enough, BIRTH’s total dropped almost 30% from Friday to Saturday. Another bust was the 3D re-issue of TERMINATOR 2: JUDGMENT DAY, which brought in $582,000 on 386 screens. Expectations were modest, but this low total remains a big disappointment given the success of the 3D TITANIC and demonstrates that Lionsgate was right to pass on handling this release. Another DOA was A24’s GOOD TIME, which added more screens but struggled to find anyone to patronize them.

With the dearth of viable new product, BABY DRIVER and WONDER WOMAN reappeared on more than 1000+ screens apiece, adding $1.2 million and $1.7 million respectively to their totals.

All in all, this was one of the worst weekends in five years. Previous Augusts have benefitted from a big franchise title like GUARDIANS OF THE GALAXY or SUICIDE SQUAD, but the only one with such potential, THE DARK TOWER, fizzled quickly leaving a void that remains open. Next weekend will be no better as there are no wide releases scheduled at all.

Data courtesy of Box Office Mojo.

Ryan Reynolds and Samuel L. Jackson in THE HITMAN’S BODYGUARD. Courtesy Summit.

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